Making Money Online, Living Anywhere in the World Requires a Well Planned Web Strategy.
Here’s what you don’t want to do: Throw a website template up, toss in some random content, pepper it with affiliate links, and buy pay-per-click promotions. Those are all soldiers of the bigger battle plan, but they aren’t the path winning the war. Success online is the exact same strategy as success in general: it’s just doing things in the correct order. It doesn’t take genius intelligence to build wealth.
As Sun Tzu would say, all those resources amount to nothing if you don’t grasp the essence of your own strategy; just in Japanese. It’s perfectly ok if some of these things are Japanese to you; PPC, CMS, eCommerce, Hosting, etc. That’s where we come in, with the natural skill and knowledge to help you break it down and understand what’s necessary. What you need to know and what just doesn’t matter to your bottom line.
You need to do what I call “doing battle on your own battlefield.” Collecting the “battlefield intelligence” and other resources that you need, so that you can make each move with effect and finesse. Fight with all your resources from inception. Success is 80% planning and 20% delivery. That’s what I do when I’m building a new company, and it’s exactly what I teach my clients to do when building their web businesses.
Developing a winning web strategy is much more than just throwing a website up and hoping for the best. The “Build and They’ll Come” model didn’t work for brick and mortar storefronts and it doesn’t work online either. That is a great way to not only lose a battle, but also to lose the war. I’ve had clients throw 10 grand on an amazing website and totally neglect the marketing, against my advice, and the company doesn’t last a month. Winning automated income is a tri-fold strategy: impeccable research, impressive design and user interface coupled with an international web marketing strategy. It’s possible to have multiple streams of income from a single web business, and that’s exactly what I help our clients to achieve.
Go back to one of the best competitor websites you analyzed. Where do your eyes go first? Probably straight to a compelling offer. Then think about searching their site for a specific item, and notice how fast you’re able to figure out where to find that information. There is an old web design rule that no piece of information on a website should be more than 3 clicks away, and that stands true til today.
It’s no accident that your competition’s website makes this easy for you. When you’re thinking about GUI strategy, these elements of ease and natural attraction are your biggest assets. Not only does the website compel the visitor to wander at will, and reward that visitor with whatever they’re looking for. The website also makes constant, attractive appeals that connect the visitor’s interests, with the business’s sales goals. Notice how this is done, and think about your own sales interface. Your human-to-human sales interface needs to be embedded into your website’s graphical user interface, and you can do this, if you think about the GUI elements that win attention spans, appeal to buyers, and then match these up with your own effective sales patterns. Your competition (if successful) spent thousands upon thousands to build their web strategy, why recreate the wheel? Save yourself the time, hassle and money and build on their model. Improve what they’ve done so well already.
As you take that advice and turn it into a detailed plan, you’re going to be making huge strides in the second point I wanted to cover, which is securing your own camp. You’re preparing to avoid direct conflict, by guaranteeing that what you deploy into the marketplace is a well-oiled machine. Test, test, test! It’s better to have no website than an UGLY one!
In part one, I encouraged you to jostle the web developers you consider hiring. There is a great article on our website with tons of details of the HARD questions to ask designers. Listen to their pitch, but boldly remind them that this is your project, and you have your own priorities. Now, with all the research you’ve done and the plan you developed from that research, you’ll approach the “short list” of web developers once again.
Choose the developer who is capable of working with your ideas, while also bringing their own assets to the table, adding their wisdom and experience to your well-researched battle strategy. Make sure they’re capable of discussing strategy, and don’t just accept everything they say at face value. You should know your business and customers well enough to hold your own ground.
This is just the tip of the iceberg and it should get you your compass pointing in the right direct from here onwards. Good luck!
Remember to check out that article on 5shades.com on how to choose a web designer.
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