Media partnership unites continents by linking top international living and UK based real estate websites
Escapeartist has been in an expansion mode since the 2008 economic downturn by establishing over 50 new media partnerships. Their most recent partnership is a media partnership with the UK’s oldest and best known real estate magazine, Homes Overseas Magazine, a division of London-based GlobeSpan Media Ltd. The newly formed partnership publication called Escape Homes Overseas Magazine (EHOM) significantly expands Homes Overseas Magazine’s readership base to include Escapeartist’s 400,000 readers and in turn, provide Escapeartist with immediate access to the European market.
Escapeartist is the largest international living website in the world featuring over 100,000 pages of content on living, working, investing, retiring, medical tourism, real estate and making money overseas. Expat lifestyles, emerging growth countries and embassy information have made Escapeartist and Escape from America Magazine the authority on international living for over 14 years.
Roger Gallo, the founder and Senior Editor of Escapeartist says, “I see this partnership as a business model of the future and one that is a win for Escapeartist, Homes Overseas Magazine and the readership of both companies.”
Homes Overseas Magazine, first established in 1965, has been providing independent advice and information on purchasing a home abroad for nearly a half a century. The Homes Overseas Magazine also covers issues surrounding overseas property, investment, mortgages, currency, legal, tax or planning. It stays in touch with their breaking independent daily overseas property news and provides articles about overseas property and buying guides, which also provides essential information for guiding discerning property investors, prospective and existing holiday homeowners.
Escape Homes Overseas Magazine is an online interactive digital publication enabling readers and advertisers to connect, collaborate and transact business. Escape Homes Overseas Magazine offers a wide range of property, articles, from destination-specific to overseas property investment prospects for capital growth and rental yields.
Editorial Director of Homes Overseas Magazine, Rupert Bates, is quoted as saying, “We are delighted to partner with such a powerful, popular and respected site in its sector. Escapeartist offers an enormous wealth of information on all aspects of moving, living and working overseas.”
GlobeSpan Media Ltd’s director, Ian Cunningham, stated, “The key benefits of the deal are, firstly, a significant ‘brand extension’ into the North American market, the Escapeartist site has over 1.5 million visitors per month, and secondly, the joint-venture partnership has the potential to enable advertisers to reach a highly targeted and hitherto, arguably, difficult-to-reach market effectively.”
Escapeartist’s Marketing Director, Tom Ocean, states, “Bringing Homes Overseas Magazine on-board as a new partner with Escapeartist offers our readers immediate access to some of the best real estate offerings in the world, and we’re pleased to feature such a well-respected and sophisticated online offering.”
Internationally focused businesses are quickly seeing the advantage of partnering with websites like Escapeartist to extend their brand to a website with a loyal readership base. The downturn in the economy has created massive bidding competition on popular websites like Google and Facebook, making traffic more expensive to acquire. Escapeartist has over one million unique monthly visitors and over 400,000 readers which has taken nearly fifteen years to develop. The Internet has become a very noisy and competitive landscape for the top search results that Escapeartist provides to their clients. With half-a-dozen of its pages ranked as PR5 to PR7, Escapeartist is known as the 800-pound gorilla for International Living.
With Escapeartist’s stellar position as an internet leader, it brings its partners:
- The ability to reach a wider and more diversified global audience
- Performance-based results that can be measured through a variety of online metrics.
- New business development opportunities
- Immediate market penetration and information dissemination to Escapeartist’s targeted niches
- Credibility as an online leader for more than 14 years with a dedicated readership
- Client-centric dedication and customer service to bring the full power of Escapeartist to achieve results.
Escapeartist’s media partnership program offers immediate global exposure for their clients’ products and services ensuring them the opportunity for an expanding market share and international branding capabilities. EscapeArtist readers are highly educated, financially secure, adventuresome and motivated to travel around the world. Because of this elite demographic, EscapeArtist continues to attract partners who appreciate the value of their joint venture partnership.
To read Escapeartist Homes Overseas Magazine CLICK HERE