Like pretty people? …like pretty women? Imagine Medellin, Colombia—an amazingly beautiful city in its own right—a city already renowned for having the most beautiful women in the world. Now imagine that same city, with that same well-deserved reputation, but with the “beauty factor” cranked up a few notches. That is what you can expect at the end of each July, as beautiful people — beautiful women — from all over Latin America and from around the world flock to Medellin to attend or participate in Colombia Moda.
Colombia Moda is the fashion extravaganza of the year for Latin America and the southern hemisphere. This three-day long “fashiongasm” is certainly the most significant and well attended fashion event in all of Latin America, with over 420 exhibitors from 30 countries and thousands of attendees from around the world. Created to promote the fashion and textile industry in Colombia, as well as that of Latin America and the world, Colombia Moda is a showcase for designers, manufacturers, buyers, entrepreneurs, investors, and anyone interested in current fashion design and marketing… want to be ahead of your game in fashion, whether “in the business” or simply as a consumer?… attend Colombia Moda!
Colombia Moda is celebrating their 22nd anniversary and the exposition will be held from July 26 through July 28.
Located in the 130,000 square foot Hotel Plaza Mayor Convention Center, the exposition in recent years has been expanded to include not only clothing, but shoes and leather goods, accessories, and jewelry. As such, in addition to the central convention hall, there will be several side pavilions operating simultaneously, focusing on areas of special interest or service for the attendees. A sampling of a few of these side venues includes beach and swim wear, Children and infant clothing, jean and denim wear, “urban” fashion, an entrepreneurs meeting area, and a press room/Proexport business area, as well as rooms for lectures, seminars and presentations by name brand designers and fashion industry experts.
Organized and operated by our friends at Inexmoda, Colombia’s institute and authority for fashion design and export, Colombiamoda is the second largest event in Medellin, next to the Flower Festival. The textile, clothing, and fashion industries are of major importance to the Colombian economy, particularly in Medellin. These industries account for more than 30% of the total employment for Medellin, supporting more than 40,000 direct and 140,000 indirect jobs. Additionally, Medellin accounts for more than 50% of total exports in the clothing and textile manufacturing industries, Colombia-wide, and is therefore considered Colombia’s textile and clothing export center.
Internationally recognized name-brand clothing that is manufactured in Medellin include Avirex, Brooks Brothers, Burlington, Byford, Daniel Hetcher, DKNY, Dockers, Eva Picone, Farah, Gymboree, Hanes, Hue Charter Club, Hush Puppies, Kathie Lee, Levis, Little Me, Liz Claiborne, Mothercare, Nautica, Nine West, Oscar de la Renta, Pex, Ralph Lauren, Slates, Sock Shop, Timberland, and Tommy Hilfiger, to name a few. Colombia currently exports textiles and clothing to Canada, Costa Rica, Ecuador, several European nations, Mexico, the USA, and Venezuela. Due to extremely attractive business incentives and opportunities and the low cost of labor and doing business in Colombia, there are more and more new companies each year looking to Colombia for their manufacturing needs.
Colombia Moda IS the showcase event for the continuing success of Inexmoda’s amazing and well organized marketing, and promotion efforts. So whether for fun, pleasure, or profit, Colombia Moda is an event well worth attending. As our friends at the Arepa magazine state, “The fair [not only] brings in heavyweights such as Vogue and Vanity Fair; and of course everyone from the BBC news to the Arepa magazine…. There is a whole lot of shaking hands and double takes of hot models in bikinis as well. It is a pure fashiongasm as brands showcase their clothes, photographers click away non-stop, and players quickly scribble down digits on folded up fashion flyers.” So whether to rub shoulders with the who’s who in fashion, or to catch up on the newest styles and trends, or to ogle some of the most beautiful women in the world, or simply to just experience something different—whether “strutting your stuff” or watching others strut theirs—Colombia Moda is the place to be!
And if you choose to be REALLY daring and want to go completely over the top, throwing yourself into complete sensory overload, consider combining Colombiamoda (July 26-28, 2011) with the Feria de las Flores (the Flower Festival; July 29-August 7,2011)! For information on the Flower Festival, see our Entertainment and Culture article, …[Take Time to Smell the Roses,LINK THIS in this same issue] … with an abundance of beautiful women guaranteed to be attending both festivals, THAT is truly living life dangerously! And of course, for all of the single ladies out there, you can always count on all of us exceptionally handsome men to be in attendance as well!
To learn more about living, investing and traveling to Colombia please request our complimentary guide.