The Government of the State of Sonora, through the Tourism Development Commission, is promoting this destination at an international level to under an innovative method called “Health Tourism and Retirement Assistance” for which it has created the brand “Sonora Hospitality” that is organized with the health sector, health care providers and tourism.
Located in northwestern Mexico, Sonora is the border state that provides a high degree of security for residents and tourists as evidenced by statistics from the Ministry of Public Security, state and national. This is complemented by its tempered climate, friendly and courteous staff doctors and nurses, air and land connectivity and infrastructure.
MANY RETIREES HAVE SETTLED IN SONORA BY THE SEA OF CORTES
Sonora is the second largest state of the Republic, bordering U.S. states of Arizona, Nevada and New Mexico to the North with the beautiful Gulf of California also called the “Sea of Cortez” as its western border. The capital of Sonora is Hermosillo with a population nearly one million inhabitants. Some of our popular destinations for retirees are San Carlos, Kino Bay and Puerto Penasco (Rocky Point) where the largest concentration exists. However, our “Pueblo Magico” Alamos that offers a quiet atmosphere and colonial style that is hard to resist.
The state offers a diversity of destinations, sea, desert, mountains and forest, ranging from the modern city of Hermosillo to magical colonial towns like Los Alamos and San Carlos. Sonora has always had a natural tourist vocation that has been strengthened in recent years with the necessary infrastructure planned in a professional manner. This has resulted in Sonora becoming one of the prominent states in the Federation to increase economic development through the areas of tourism and foreign investment promotion.
“USA AND CANADIAN INSURANCE ACCEPTED”
Sonora has one of only 9 hospitals in Mexico certified under the “JCI (Joint Commission International) standards receiving special recognition of accreditation under JCI rules and standards generally accepted by US and Canadian insurance companies.
Sonora has all the elements for establishing the health tourism industry as one of the largest generators of revenue in the sector, due to its close proximity to the U.S. When you add the lure of its beautiful beaches and the uniqueness of its diversified cities, the decision to spend time here and trust the medical system is an easy one. Sonora has an excellent quality of services in the different branches of medicine with the plus significantly lower costs. Collectively, this makes Sonora a good option for those looking for techniques in disease prevention, methods to improve your overall health and access to chronic or general surgery.
“ENGLISH SPOKEN HERE”
The State Government has identified as one of the main objectives needed to promote this new tourism industry the requirement to approve certain medical services and improve the English proficiency of the nurses and doctors in the industry as well as the certification of hospital and clinic facilities to ensure quality service. Since there is no real coordination between government and society to achieve these objectives and achieve a common goal, the State of Sonora government has taken on this task.
It has been determined that it was necessary to train a state sponsored multidisciplinary team to analyze the different practices of medical tourism worldwide and develop a comprehensive strategy that includes all stakeholders, State and Municipal governments, doctors, investors, private hospitals, nurses and the hotel industry to maintain standardization and avoid duplication of effort.
As a result of this evaluation, it was found that the Tourism Health and Retirement Assistance for Sonora program is a diversified array of important economic factors involving many stakeholders and will greatly benefit all sectors; economic, commercial and social.
According to the consulting firm “Deloitte Consulting”, who specializes in studies on the issues of health tourism, the prediction is that by the summer of 2011, one million Americans will seek medical services abroad and for 2015, it is estimated that the figure will rise to at least 1.6 million Americans. In Sonora we are working diligently to capture a high percentage of these foreigners seeking healthcare services by providing the needed services together with good service, high quality of procedural compliance and through the warmth of its people.
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“First Class Medical Infrastructure”
The Sonora Hospitality program is designed to use a medical facilitator to coordinate required information through bilingual staffing to ensure availability of the experience necessary for a foreigner who needs medical care will have our personal attention throughout the process. This attention will come from both the hospitality medical staff as well as our support staff. The program has been extremely successful as the public and private sector have achieved an upward trend currently driving and medical tourism and foreign investment.
The combination of all of these actions has positioned Sonora as a major provider of medical services on the border between Mexico and the United States. It offers high quality specialized services and first class medical infrastructure. Sonora, through this initiative has attracted the attention of national and foreign patients and is considered a lifestyle choice for active adults who want to reside outside the United States. Through these various activities, tourism in Sonora has become a hub of the regional economy, and in this sense, the various actions are designed to diversify the activity and ensure that the economic benefit generated by this sector benefits Sonora even more.
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Content Provided by: “Sonora Hospitality”
Translated by: Frank Jackson
Edited by: Henry Altman